Resources

What to know before the video goes live.

Short guides on advertising rules, influencer claims, and pre-publication review.

The creator economy only works if the workflow scales.

Featured · Guide

More creators is not a strategy if every video still depends on one person remembering the rules.

Is the ASA cracking down on health and wellness ads? What it means for your brand.

The UK advertising regulator is scanning health and wellness ads at scale. A complaint is no longer the only way a claim gets seen.

Guide

Can the ASA act without a complaint?

Yes. The UK advertising regulator can look at ads on its own. Waiting for a complaint is not a control.

Explainer

What do regulators check in influencer content? UK rules for health and wellness brands.

The claim is not only the caption. It is also what is said, what is written on screen, and whether the post is obviously an ad.

Guide

What is pre-publication marketing compliance software?

Pre-publication compliance software checks a campaign video against your approved claims and market rules before anyone posts it.

Explainer

How a complaint hits a brand.

The ad can be changed. The trust the claim was borrowing is harder to get back.

Guide

What science does a health claim need?

A study on an ingredient is not the same as a line a creator can say about the finished product.

Explainer

Zoe’s ads were banned. What the rulings actually said.

Two upheld rulings. One left out that the face in the ad was an investor. One called a supplement “just real food.”

Case study

How AI has to work when the rules are strict.

A check that changes its mind is not a check. The same video and the same rules should produce the same result.

Explainer