@maya.well · 00:14 · Spoken
Must fix“Works like a prescription weight-loss drug.”
Supplements and sports nutrition. Market rules applied.
Industries
Every product has its own rules. Selado knows them.
Claims can run ahead of what you've approved or what the market allows. Selado checks each campaign video against your approved claims and the market rules before it goes live.
01
Supplements and sports nutrition
What is different
Health claims for vitamins, minerals and sports nutrition need authorization or evidence on file. Claims that imply a prescription-drug effect, including unauthorized weight-loss claims, are commonly flagged.
Selado checks the claim against the supplements rules for the market and against your approved claims for the product.
Mini case
UK, 2026. The advertising regulator ruled against a meal-replacement brand’s sponsored Instagram and YouTube ad. An athlete’s story implied the product could sustain extreme endurance.
02
OTC self-care
What is different
Non-prescription products can only make claims that match the product's regulatory status. Implied medicinal effects beyond that status are a frequent issue.
Selado checks each claim against the OTC rules for the market and your approved claims.
@calm.relief · 00:18 · Caption
Must fix“Clears a blocked nose in minutes.”
OTC self-care. Market rules applied.
03
Skincare and beauty
What is different
Any result stated as fact needs evidence. Claims that cross from cosmetic into medicinal territory are commonly flagged.
Selado checks the claim as it appears against the beauty rules and your own evidence requirements.
Mini case
UK, 2026. The advertising regulator ruled against a serum ad claiming it was “clinically proven to reduce hyperpigmentation in two weeks.” The evidence wasn’t robust enough.
@ada.skin · 00:11 · Spoken
Must fix“Repairs the skin barrier overnight.”
Skincare and beauty. Market rules applied.
04
Fitness and wearables
What is different
Wearables and recovery products often make claims that sound medical. Those claims can require registration or different rules, depending on the market.
Selado flags claims that go beyond general wellness and checks them against the rules you have turned on for that product.
Mini case
UK, June 2026. The advertising regulator ruled against ads for a wearable band and smart scales. They promised “the same data as those DEXA scans” and early warning of chronic disease.
@leo.run · 00:09 · Caption
Needs review“Tracks recovery so accurately you can skip rest days.”
Fitness and wearables. Market rules applied.
05
Functional foods
What is different
Protein bars, fortified foods and sports drinks must stay within food rules. Claims about fat burning, performance or effects associated with medicines are tightly controlled.
Selado checks the claim against authorized food and health claims and against the ruleset you set for the product.
@fuel.bar · 00:07 · On-screen
Must fix“Burns fat three times faster than training alone.”
Functional foods. Market rules applied.
Every category gets the same certificate. Only the rules change.
