01 / Upload
Video · Caption · Platform
Upload
Drop in your video, paste the caption and pick the platform. Selado checks it against the rules for where it will run.
Platform
A consistent check on every campaign video.
Selado checks the speech, on-screen text and caption before your video goes live. Your reviewer signs. Every video gets a certificate.
Must fix
“This 10-minute flow replaces your whole gym session.”Spoken · 00:18 · Fitness and wearables. Market rules applied.
How it works
Upload. Check. Review. Certify.
Four steps. Every video, the same way.
02 / Check
Speech · On-screen · Rulesets
Check
Selado reads the speech, the on-screen text and the caption, and checks them against your rules.
03 / Review
Correct · Add · Waive
Review
Your named reviewer goes through every finding. They can correct, add or waive, and nothing is final until they sign.
04 / Certify
What · Rules · Who · When
Certify
You get a certificate showing what was checked, against which rules, by whom, and when.
Features
No evidence, no finding.
Every finding shows the exact words, the second they're said and the rule behind it. If Selado can't point to both, it doesn't flag it, so your team only spends time on real issues.
Fix it. Resubmit. Done.
Your creator fixes the line and resubmits from the same page. Fixed items are marked, so everyone can see what's left and nothing gets lost between rounds.
A reviewer who signs.
Selado finds the issues, and your reviewer makes the call. Nothing is final until they sign, so a real person on your team always stays accountable.
A certificate anyone can verify.
Every video you review gets a PDF certificate, a verification link and a QR code. Anyone can confirm the file they hold is the one you reviewed.
The same check, every time.
Run the same video against the same rules and you get the same result. Every creator and every campaign is held to one standard, not to whoever reviews it that day.
Also in the platform
Know exactly what to change.
Each finding comes with a rewrite your creator can use. They know what to say instead, so the next cut is right the first time.
Packs that stay current.
Packs cover disclosure, beauty claims and more. Rules change, so Selado keeps the packs current and logs every update in a public changelog. You always know which version checked your video.
Your rules, built from your documents.
Upload your brand guidelines, claims matrix or message house. Selado turns them into rules, and you confirm each one. Set them once, and every campaign after that is checked the same way.
Creators log in with a link.
Your creators sign in with Google or a magic link. There's nothing to install and nothing to learn, so they can start on their first video right away.
A full audit trail.
Every upload, fix, waiver and signature is logged. Export it any time you need to show how a video was reviewed.
History for every creator, campaign and brand.
Every review is saved by creator, campaign and brand. When someone asks about a past video, you can pull up exactly what was checked and who signed it.
See your own video checked, flagged and signed.
Join the waitlist and we'll be in touch when Selado is ready for your team.
FINDING · 00:17
Efficacy claim without substantiation
Platform
How the review works.
See how Selado checks each video, shows your team what to fix, and keeps a record of every review.
How does Selado use AI?+−
Selado uses AI to read the video and caption and find the claims. Every finding is tied to a rule in your ruleset or pack. Your reviewer makes the final decision.
Can Selado find spoken and on-screen claims?+−
Yes. Selado checks spoken claims, subtitles, supers, overlays, captions, qualifications and disclosure language. It doesn’t review the imagery itself.
How are claims connected to rules?+−
Your team starts with approved product claims, product facts, brand messaging and campaign guardrails. Then you turn on the packs for the markets the campaign runs in. Selado checks both together.
Can evidence be attached to individual claims?+−
Yes. You can attach supporting documents, missing-evidence notes and evidence requirements to a single finding, not only to the whole video.
Can teams work together in the platform?+−
Yes. Your creators upload through a link. Your reviewers correct, add or waive findings with a reason. Comments and ownership stay on the record.
Is Selado pre-publication review or monitoring?+−
Pre-publication review. Selado checks the video and caption you submit before it goes live. It doesn’t monitor content already published online.
What can I upload?+−
The edited campaign video, the final caption and the publishing platform. Creator video, influencer content, paid social, demonstrations, testimonials and recorded campaigns all follow the same path.
How does Selado keep a record of each review?+−
When the reviewer signs, Selado issues a certificate for that video. It lists the rules and their versions, your reviewer and the result. The record behind it keeps every upload, finding, fix and signature, with its time.