What changed
The Advertising Standards Authority uses an Active Ad Monitoring system to scan online ads, including influencer content. In 2025 it processed more than 60 million ads. The work has included prescription-only weight-loss medicines, along with other health-related projects. That is a scan of what is already live. It is not a review of your video before you post it.
What it means for a brand
A health or wellness claim can be looked at even if nobody complained. Spoken lines, on-screen text and the caption all count. A line that felt safe in the brief can land differently once a creator says it. The practical response is to check the video against the approved claims and the market rules before it goes live.
What this is not
This is not legal advice, and it is not a statement that any particular ad broke the rules. Selado does not decide compliance. Your reviewer does. The certificate records that a review took place.
